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Transforming Home Services in Houston: The Goodsmith Story
When Morgan Booth and Erich Kleine founded Goodsmith, they had a simple but ambitious vision: make home maintenance and repairs as seamless as ordering takeout. But like many revolutionary ideas, the challenge wasn't just in the vision—it was in the execution.
Building a New Kind of Home Services Company
"We're trying to transform the way homeowners think about maintenance and repairs," explains Morgan Booth, co-founder of Goodsmith. The company has brought together technology and service excellence to create what many Houston homeowners now consider their go-to solution for everything from plumbing emergencies to routine maintenance.
What sets Goodsmith apart is their commitment to having full-time, professionally trained technicians. Unlike traditional service companies that primarily rely on contractors, 80% of Goodsmith's repairs are completed by their own team of skilled professionals who arrive in branded vans, fully prepared for the job at hand.
The Growth Challenge
But scaling a service business with this level of quality presents unique challenges. "Our process for recruiting new talent was, frankly, a mess," Booth admits with a laugh, reflecting on their early days. For a company committed to completing mechanical service requests within 48 hours, having the right team in place isn't just important—it's essential.
Finding the Right Solution
The turning point came when Goodsmith partnered with Classet for their hiring needs. The impact was immediate and substantial. "By comparison, Classet is 10x faster than the alternative and substantially more organized," shares Kleine. "We recently hired a plumber, and instead of having to look through 140 resumes, we were able to quickly identify and hire the right candidate."
What particularly impressed the Goodsmith team was Classet's AI-powered interview system. "Many of the candidates have no idea they're actually talking to an AI," Kleine notes. "The platform's ability to get in front of candidates quickly and assess them effectively has been game-changing for us."
Beyond Hiring: Building the Future
Today, Goodsmith has used CLasset to fill roles across their entire organization, from technicians to office staff. This efficiency in hiring has allowed them to focus on what matters most: growing their business and improving their service.
"We needed to be working on our business, not in our business," explains Booth. This focus has paid off—Goodsmith has expanded its services to include everything from handyman work to HVAC maintenance, with most mechanical services completed within 48 hours.
The Road Ahead
As Goodsmith continues to grow and transform the home services industry in Houston, their partnership with Classet remains crucial to their scaling strategy. Their success story demonstrates that with the right tools and technology, it's possible to build a service business that delivers both quality and convenience.
For other service businesses looking to scale while maintaining quality, Goodsmith's experience offers a clear lesson. As Kleine puts it, "Every single person that we talk to who has a workforce bigger than two, we have said, 'Hey, if you're looking for talent, hire Classet.'"
Interested in learning how Classet can integrate into your hiring workflow? Book A Demo!
